Internet Habits of the Wealthiest and Most Educated in the United States
While Facebook tops the list of most visited sites on the internet worldwide, not so among the wealthiest and most educated. Instead, the wealthiest and most educated seem to care most about their professional networks, and thus LinkedIn tops the list of their most frequented sites. As you can see from the above chart, in additiona to their professional networks, the wealthiest and most educated stay educated about current events by frequenting online news sources. While keeping track of their stocks and retirement accounts, the wealthiest and most educated also appear to like to save money through Expedia and flying Southwest, who would have guessed?
If you want to shop online, especially to dress for success, it looks like the most visited online retailers by the wealthiest and most educated includes: Nordstrom, Neimann Marcus, Bloomingdales, J.Crew, Ann Taylor, Bannana Republic, Saks Fifth Avenue, Gilt.com and Ruelala.com.
Want to do your own analysis of internet habits, check out Google's DoubleClick Ad Planner.
